PORTFOLIO MANAGEMENT

Maison de Voyage Pvt Ltd is the sales and marketing arm of Zaka Group. It came into existence in 2012 and focuses on various creative ways of portfolio management. It represents and promotes international travel products across the business to business segment in India. Website.

SALES & MARKETING

  • The Maison de Voyage sales & marketing team understands and strives continuously to generate business and build the brand
  • On field and frequent sales meetings is a priority for the team, in order to build a strong base and rapport for the product
  • Sales visits are not only restricted to metro cities across India but equal attention is rendered to Tier II and Tier III cities to spread further awareness
  • Regular presentations and product trainings for frontline staff is put into action
  • Updates on the latest product news and information is imparted
  • Tele sales and follow ups are an integral part of our sales and marketing plan

DIGITAL MARKETING

  • Digital Marketing is the future of marketing that Maison de Voyage understands and imbibes
  • Maison de Voyage invests in market research post which plans and executes an effective Digital campaign
  • Regular e-mailers depending on partner request are sent across reaching our database
  • Maison de Voyage offers a possibility to maintain various social media pages for the partner
  • Running online challenges and contests to draw traffic and gain product popularity is carried out with much ease at Maison de Voyage

DIRECT CAMPAIGN

  • At Maison de Voyage knowing and delivering the partners brand image is of highest value
  • Customer direct campaign are created, analyzed and implemented to reach out to the masses
  • Focus is aimed to build direct relation and contact with customer
  • Print media, Radio coverage, TV advertising, Billboard hoarding can all be integrated to get aggressive and reach the customer directly

TRADE ACTIVITIES

  • Maison de Voyage coordinates and arranges sales visits for its overseas business partners when in India
  • Ensures partners meet and connect with the right contact in the trade enabling strong trade networking relations
  • Maison de Voyage is instrumental in organizing Familiarization trips along with selection of right buyers (retailers/ tour operators/ travel agents) which are a great tool to get first hand information of partner products
  • Product specific souvenirs create lasting impressions which can be produced and delivered across India in the most economical manner possible

FAIRS & EXHIBITIONS

  • Maison de Voyage is continuously on the lookout and to attract new audiences
  • One of the ways Maison de Voyage accomplishes it is by attending Trade Fairs and Exhibitions
  • Trade Fairs and Exhibitions not only finds and reaches to novel (buyers and suppliers) but also larger audiences
  • Maison de Voyage also participates in product specific road shows, trade exhibitions, fairs and events to build and develop the brand image of our partner products

OPERATIONS

  • Young, energetic, creative team handles the day to day operations of partner products
  • Hands on daily operations by the Maison de Voyage team helps better functioning with sales, popularizing and pushing the product aggressively within the trade

PUBLIC RELATIONS

  • Public relations when dealt correctly help spread knowledge of the partner product and its target audience
  • Maison de Voyage caters to all public relation activities namely advertisements in trade magazines, coordination of press releases and media campaigns to reach a larger audience
  • Maison de Voyage delivers a comprehensive public relation plan to familiarize and promote the brand

CUSTOM MADE PROJECTS

  • Maison de Voyage believes that every product is unique
  • The team at Maison de Voyage approaches every product differently
  • Identify partners requirements
  • Invest in market research
  • Devise partner centric strategies
  • Deliver solution and customize brand
  • We help our client identify their requirements and devise strategies to attain them